Pebble Beach Classic Car Forum
Committing to Passion: Restoration, Experience, and the Business of Collectible Cars
The Pebble Beach Classic Car Forum held on the 13th of August, 2026 offered an important opportunity for FIVA to engage in an open and constructive dialogue with leading professional stakeholders across the historic vehicle sector. The topic of the forum “Committing to Passion: Restoration, Experience, and the Business of Collectible Cars’ inspired a unique debate as to how historic vehicles are far more than beautiful machines: they are living pieces of our cultural heritage, carrying stories, craftsmanship, engineering, passion and memories from one generation to the next.
Represented by FIVA President Alberto Scuro who partook as a member of the panel, he parlayed the fact that FIVA’ s mission is to protect, protect, preserve and promote historic vehicles and their heritage globally. However, he also highlighted the fact that achieving such a mission requires dialogue, and cooperation across the entire ecosystem, including manufacturers, collectors, restorers, specialist’s businesses’, institutions, and the wider historic vehicle community.
At Pebble Beach, this shared responsibility was particularly evident.
The forum discussions addressed some of the key challenges facing the historic vehicle sector, the regulatory environment, environmental sustainability and the crucial need to engage younger generations. No doubt, these are complex issues with no single or simple solution, but President Scuro highlighted that a common understanding of the challenges allows for the identification of priorities and the possibility to explore practical solutions that can be pursued consistently and collaboratively.
What was clearly evident during the forum was the clear willingness of different stakeholders to work together despite their different identifies, responsibilities and interests. Such a spirit of cooperation is essential.
The historic vehicle world is built on extraordinary values, heritage, authenticity craftsmanship, knowledge and passion. As FIVA marks its 60th Anniversary and the Pebble Beach Concours d’Elegance celebrates its 75th gathering, the conversation could not be more timely as the objective of all stakeholders should be ensure that historic vehicles remain not only preserved, but also relevant, accessible and alive for future generations.
The moderator of the Panel was the Head of AssetClassic, Camillo Mekacher-Vogel, and President Scuro was joined by fellow panel members Enzo Mattioli Ferrari, CEO of FFI (Ferrari Family Investments) and President of Cavallino Classic, Jan Schmid, Chief Exterior Designer and Head of Berlin Design Studio Bugatti Rimac, Giuliano Cassataro, After Sales Director Automobili Lamborghini S.p.A. and Head of Polo Storico.
The future of automotive heritage depends on the strength of the dialogue we create today.
Photo credits: Joshua Sweeney