FIVA is pleased to announce that the CARDE Museum oif Brazil has joined FIVA in the College no. 3 of our Professional Members. Located within a preserved araucaria forest in Campos do Jordão, approximately 105 miles (170 km) from São Paulo, CARDE can be described as not only just being a museum, but, in fact, a cultural space dedicated to celebrating Brazilian history and culture with a specific focus on the automobile and how it has became a central part of the historical development of Brazil. Accordingly, the museum features a rotating exhibition of approximately 100 vehicles, carefully curated from a specialized collection of over 500 historic automobiles.
It is of note that even the name of the museum has special significance representing the museum’s identity and mission. CARDE is an acronym for the museum’s core pillars: Cars, Art, Design, and Education. Spanning 64,500 square feet (6,000 m²) the museum features theatrical lighting, meticulously designed scenography, and the utilization of state-of-the-art technology. Each exhibition hall is equipped with high-definition LED panels displaying historical and artistic videos, along with a 5.1 surround sound system all of which serve to create a uniquely immersive sensory experience. The museum’s spaces feature synchronized lighting and sound systems, where, carefully curated soundtracks align seamlessly with the videos—each one produced using computer graphics and based on extensive historical research. Touchscreen monitors further enrich the content in several areas.
Each exhibit is organized on a decade by decade basis and have been designed and derived from in-depth historical research fully incorporating period-accurate details and references. In line with the second letter of its acronym, CARDE houses an extensive collection of artworks, including paintings, engravings, jewelry, and sculptures by renowned artists.
The unique lay out of the museum is highlighted by the fact that the ground floor of the museum features nine themed exhibition rooms, including, inter alia, those dedicated to Government Vehicles; the History of Brazilian Motorsports; and Brazilian Visionaries—the latter highlighting figures such as João do Amaral Gurgel and his revolutionary automobiles.
The unique combination of the automobile and art can be best exemplified by the fact that the CARDE experience starts with a striking exhibit combining one of Brazil’s rarest automobiles, the 1964 Brasinca Uirapuru. Displayed atop a metal cashew tree and surrounded by crocheted foliage, the display is adorned with a painting by Indigenous artist Ruda Jenipapo. Surrounding this centerpiece are colorful woven threads which cover the walls of the exhibition hall, creating a visually immersive environment.
According to Luiz Goshima, the visionary behind the museum and currently its executive director:
“With CARDE, we want to make objects that are often inaccessible to much of the population, such as rare automobiles, works of art, and even history itself, more available to all,”
FIVA welcomes CARDE to the global FIVA family as the museum has not only been designed with great dedication but also a strong commitment to quality. These attributes are highlighted by both the information it shares and the rich contextualization of the objects on display, best exemplified by the fact that each exhibited automobile represents high levels of authenticity and historical representation.
For further information about CARDE the following links and contact points are available:
Webite: www.carde.org
E-mail: [email protected]
Instagram: @carde.museu
Phone: + 55 12 3512-3547