Every three years, ICOM` s general Conference gathers the international museum community around a theme chosen by museum professionals. This year the General Conference has taken place in Milano MiCo, where Nataša G. Jerina, vice president of FIVA Culture Commission, had the opportunity to follow it. FIVA was presented on the conference by some advertising material and a PR release was distributed among participants.

The conference was followed by many professionals, more then 3500: museum and heritage professionals, curators, students, conservators, collectors, architects, project managers, urban planners, government officials, members and representatives of international organizations, such as UNESCO, TICCIH, ICOMOS,…

On the conference that consisted of several presentations and panel discussions that took place in MiCo from 4th July till 9th July, one of the most interesting was for sure the expert panel discussion on the topic »What does the new UNESCO Recommendation on promotion and Protection of Museums and Collections, their Diversity and their Role in Society mean for museums?« with Francesco Bandarin, UNESCO Assistant Director – General for Culture –  as a special guest. Some topics of the discussion could be applied directly to FIVA concerns and goals, especially if we look at FIVA as the biggest moving museum in the world.

Nataša G. Jerina had the opportunity to meet representatives of the Beijing Auto Museum and introduced them FIVA. The Museum is one of the biggest in Beijing, with an exhibition area of nearly 50,000 square meters and housing over 80 vintage cars made in China and abroad. The museum’s rare collection of cars includes the world’s first automobile invented by Karl Benz, the imperial vehicle used by Empress Dowager Cixi in the late Qing Dynasty (1644-1911) and the gift car presented to Mao Zedong by the Soviet Union. In addition to the impressive display of cars, the museum also has an interactive area featuring an imitation driving school for children and a digital Formula One car racing experience area. They will remain in contact and develop further options of cooperation with FIVA.